This can be especially important when making major financial decisions.

• Investments and retirement planning.
Investment options can involve different fees, commissions, and risks. A fiduciary is generally required to focus on what is in your best interest.

• Insurance and financial products.
Coverage options and costs can vary widely. A fiduciary is expected to evaluate your needs before recommending a product.

Why does this matter?
The fiduciary standard exists to help ensure that advice begins with your goals and needs—not with a product to sell.

In many cases, that means first asking whether a product is needed at all and whether lower-cost alternatives exist.

Bottom Line:
When seeking financial advice, consider whether the advisor is a CFP® (Certified Financial Planner™) professional. CFP® certification requires the professional to place the client’s interests first when providing financial advice. The concept isn’t unique to financial advisors. Similar client-first obligations also apply to other professionals, including attorneys and CPAs.