The “What the Fluff?” festival, an event that has grown in the hearts of so many here, is going virtual this year. Obviously, this is necessary because of the restrictions imposed on public gatherings due to the COVID-19 pandemic. Still, it’s nice to know that the tradition will be carried on in some form that most of us can enjoy.

For all these years Marshmallow Fluff has been a favorite snack food for many, while others could, frankly, take it or leave it. Either way, few would argue that the annual festival itself is chock full of fun and frivolity for everyone who attends.

A lot of public events have come and gone over the course of previous years: road races, music festivals, family events … you name it. We’re missing all that this year, but thankfully we will still be able to celebrate this one.

What is it though about the celebration of this sweet stuff that kindles a spot of warmth in so many of our hearts? Is it the generally whacky nature of the event itself? The overall tongue-in-cheek nature of each event within the event?

It is certainly a unique affair, with a rich history and heritage that sparks the imagination and brings out the kid in all of us.

Whatever mysterious forces may exist that compel us to smear, spread, consume or bathe in the stuff, most of us have a real good time at it.

That’s what it’s all about in the end. Enjoying the day. So, cheers to Marshmallow Fluff!

The fun starts at 11:00 a.m. at https://www.flufffestival.com. And don’t forget to make yourself a good Fluffernutter!